• Privacy policy

Privacy policy

Privacy Policy

Last Updated: October 28, 2025
Business Name: Nooraliya
Registered Address:  Zhejiang Province, China

This Privacy Policy explains how Nooraliya (“we,” “us,” or “our”) collects, uses, shares, and protects your personal data when you visit our website  www.noorculture.com(the “Site”) or make a purchase.

By using our Site, you consent to the practices described below. If you are in the European Economic Area (EEA), United Kingdom, or California, you have additional rights outlined in Sections 6 and 7.

1. Information We Collect

We collect the following types of personal data:

  • Order Information: Name, shipping/billing address, email, phone number, payment details (processed securely by third parties like Shopify Payments, PayPal).
  • Account Data: If you create an account, we store your login credentials and order history.
  • Technical Data: IP address, browser type, device information, cookies (see Section 4).
  • Communications: Messages you send via contact forms or email.
  • Marketing Preferences: If you subscribe to our newsletter (optional).

We do not collect sensitive data (e.g., race, religion, health) unless voluntarily provided (e.g., in a support ticket), and we will not use it for automated decision-making.

2. How We Use Your Data

We process your data to:

  • Fulfill orders (shipping, customer support, fraud prevention);
  • Communicate order updates and respond to inquiries;
  • Improve our website and product offerings;
  • Comply with legal obligations (e.g., tax, customs);
  • Send marketing emails only if you opt in (you can unsubscribe anytime).

Our legal bases for processing (under GDPR/UK GDPR) include:

  • Contract performance (to deliver your order);
  • Legal obligation (e.g., customs declarations);
  • Legitimate interests (fraud detection, site security);
  • Your consent (for marketing).

3. Data Sharing & Third Parties

We share data only when necessary:

  • Shopify Inc.: Our e-commerce platform (based in Canada/US). They process data under their Data Processing Addendum.
  • Payment Processors: PayPal, Stripe, etc. — they handle payments; we never see full credit card numbers.
  • Shipping Carriers: DHL, FedEx, etc. — to deliver your order.
  • Customs Authorities: Required for international shipments (name, address, product description, value).
  • Legal Compliance: If required by law (e.g., court order).

We do not sell your personal data to third parties for advertising or monetization (in compliance with CCPA).

4. Cookies & Tracking Technologies

We use cookies to:

  • Remember your cart and preferences;
  • Analyze site traffic (via Google Analytics or similar);
  • Prevent fraud.

You can manage cookie preferences via your browser. Disabling essential cookies may break site functionality.

5. International Data Transfers

Your data may be transferred from your country to China (our base) and to third countries (e.g., US for Shopify, payment processors). These transfers are protected by:

  • Standard Contractual Clauses (SCCs) where required;
  • GDPR-compliant processors;
  • Encryption and access controls.

By using our Site, you acknowledge and consent to such transfers.

6. Your Rights (GDPR/UK GDPR)

If you are in the EEA or UK, you have the right to:

  • Access, correct, or delete your personal data;
  • Restrict or object to processing;
  • Data portability (receive your data in a structured format);
  • Withdraw consent (for marketing) at any time;
  • Lodge a complaint with a supervisory authority (e.g., your local data protection agency).

To exercise these rights, contact us at info@noorculture.com. We respond within 30 days.

7. Your Rights (CCPA – California Residents)

If you are a California resident, you have the right to:

  • Know what personal data we collect;
  • Request deletion of your data;
  • Opt out of “sales” of personal data (we do not sell data, so no opt-out mechanism is needed);
  • Non-discrimination for exercising your rights.

Submit requests to info@noorculture.com with “CCPA Request” in the subject line.

8. Data Retention

We retain your data only as long as necessary:

  • Order data: Up to 5 years (for tax, warranty, and legal compliance);
  • Marketing data: Until you unsubscribe;
  • Support tickets: Up to 2 years after resolution.

9. Children’s Privacy

Our Site is not intended for children under 16. We do not knowingly collect data from minors. If you believe we have, please contact us for prompt deletion.

10. Policy Updates

We may update this policy. The “Last Updated” date will change. Continued use after changes implies acceptance.

11. Contact Us

For privacy questions or to exercise your rights:
Email: info@noorculture.com
Address: Yiwu, Zhejiang Province, China

We are your data controller under GDPR/UK GDPR.